Advocacy Planner

From policy ambition to an influence plan · © András Baneth 2026
Ready

Step 1 of 6

Context

Explain what is happening, who you represent and which upcoming decision you want to affect.

Complete
Plan name
Use a short working title your team will recognise. It does not need to sound like a campaign slogan.
Organisation
Organisation type
Policy area / sector
Geography
The issue you want to change
Describe the public problem or rule that needs to change. Do not describe a communications goal such as ‘raise awareness’.
What is happening now?
In one short paragraph, explain the current situation, why it matters and why now is a useful time to act.
Where is the decision now?
Choose the stage of the external decision—not the stage of your own project. Pick ‘Unsure’ if you still need to find out.
When can you still affect it?
Custom choice
Choose the last useful moment to influence the external decision—not your organisation’s internal deadline.
What to focus on now

Give decision-makers evidence and wording they can actually use.

Spend time on: A clear answer, real-world experience and a practical solution.